Marketing Built for the
Precision of Your Practice.
You are an exceptional practitioner. We are the operational partner who understands the aesthetic industry and brings backend expertise to match your clinical excellence.
Meet the Team
Operational rigor meets aesthetic sensibility
Capri Jones
Owner & Certified Media Buyer
I'm a Brooklyn-born entrepreneur, now rooted in Nelson, BC. I didn't learn business theory in a classroom — I built it from the ground up. Running my own service business meant personally managing the CRM, building client retention flows, and converting inquiries into loyal, long-term clients.
I'm certified in media buying and have run paid campaigns with real budgets and measurable results. But beyond the data, my background as a musician gives me a deeply ingrained creative perspective. Visual storytelling, composition, and aesthetic sensibility inform every piece of content we produce.
I understand the growing aesthetic market in Canada and the international appetite for boutique aesthetic services. We build the systems that capture that demand.
Nereid Lake BA, CBA, CSM, JP, DDR
Certified Business Analyst & Service Manager
Certified Business Analyst and Certified Service Manager specializing in human-centered service design, complex systems, and high-stakes operational transformation.
Nereid drives sustainable modernization by translating intricate statutory, procedural, legislated, and technical needs into clear, actionable requirements. With 14+ years leading UX-driven business analysis, enterprise application design, and cross-functional change management, both within and beyond government agencies, Nereid brings meaningful pattern recognition, behavioural insights, and systems thinking to every engagement to ensure solutions that are intuitive, resilient, and aligned with real-world operational needs.
Bridging the Gap
There is often a disconnect between the high standard of care inside the treatment room and the disjointed marketing happening outside of it. Med spa owners are exceptional at what they do. You deserve a marketing partner that matches your standard of precision, care, and elevated client experience. We ensure your digital presence is as immaculate as your clinic.
The Aligned Aesthetic Difference
We speak aesthetics.
We understand the nuances of client retention, rebooking flows, and treatment funnels. We know how to communicate clinical value without sounding clinical.
Built on premium platforms.
We deploy your systems on the enterprise-grade CRM platforms that serious practices trust, customized for the exact flow of a med spa.
Full content production.
From treatment environment photography to branded video content, we fully manage the visual identity of your practice.
Ready to grow your practice?
We work with a limited number of local professional firms to refine their positioning, authority, and automated client acquisition infrastructure.
Let's have a conversation about elevating your client journey and backend systems.